271Million-Slide

What happens when players get bored of F2P?

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One game developer claims to have the answer to the inevitable challenge facing the gaming industry

Human evolution continues apace, sometimes in ways that are actually traceable in the course of a few years. We are not talking about the development of the opposable thumb or the advancement to the standing position from a crawl. It is something far more noticeable in the short term.

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F2P Massive Growth

F2P’s Massive Growth – But What’s Next?

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Free-to-play contrasts with pay-to-play, which obviously means you pony up before getting started.

But while the term “free-to-play” is technically correct, the business model rests on the concept that some players will pay at some point in the game. There are some free-to-play (F2P) games that do not have an option for payment (some generate revenue through advertising), but the most successful F2P games operate on a “freemium” model. You can play for free, but players are incentivized to spend a quarter or a dollar or more at various points during gameplay.

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Micro-revenue generating billions in tiny increments

Billion bucks in nickels and dimes

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What does a quarter buy these days? Not much. Yet gaming companies are generating hundreds of millions of dollars a year through billions of small interactions ranging from 25 cents to a buck or two.

Micro-revenue generating billions in tiny increments

Micro-revenue is not a new concept. Think of the penny candy section at the corner store (though even most of these are now a dime or a quarter). Yet the micro-revenue business model has proved especially lucrative in the world of online gaming. Players are willing to drop a few quarters or a couple of bucks (and for some “whales” – high spenders – much more) on in-game power-ups and other virtual tools.

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GamersAreRevolting-Slide

It’s easy to earn points

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It’s easy to earn points – and fun to use them on the auction to win great stuff. (more…)

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GamersAreRevolting-Slide

Are you revolting?

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You should be. You’re playing mobile games for hours and getting nothing of tangible value in return. BidOkee is launching a revolution and we want you to join the movement! (more…)

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