BidOkee-QUILs

QUILs are BidOkee’s secret weapon for revenue-generation

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What differentiates BidOkee from other crowdfunding sites is the shared, collective resources that support each crowdfunding campaign.

One of the innovative approaches is the automated generation of leads campaigns gather through the gamified BidOkee system.

When you build your crowdfunding site using BidOkee’s do-it-yourself platform, you can reward your backers with loyalty points that they can use in BidOkee’s central auction hub and etail store. While your site is a standalone, independent crowdfunding campaign, BidOkee’s auction hub is shared by all the backers of all the campaigns using the BidOkee platform. That means you have an opportunity to showcase your product in front of thousands of people who are looking for the coolest, newest thing.

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BidOkee-Loyalty

BidOkee brings loyalty rewards to crowdfunding

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A lot of crowdfunding campaigns offer backers swag like T-shirts or virtual rewards. BidOkee’s model takes things a serious step forward.

BidOkee’s loyalty program lets you reward your backers with valuable points they can use in BidOkee’s auction hub and ecommerce store. That gives real value to the reward points you offer. It also drives supporters to your site and encourages them to increase their pledge levels.

There is nothing in the crowdfunding world quite like BidOkee’s loyalty rewards program. It is a powerful tool for recruitment, retention and social sharing.

The quality of loyalty rewards programs broadly depends on: the ease and rate of point collection; breadth of collection opportunities; ease of redemption; extent of redemption opportunities; and holistic, experiential merit (how it feels to participate).

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BidOkee-YourSite

BidOkee lets you pay it forward

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When your crowdfunding campaign succeeds, it will be because of the network of concentric circles you built around your friends and family, stretching out to people who may not know you but who are inspired by your idea.

When your campaign ends, your community doesn’t have to.

At the beginning of crowdfunding, when there were far fewer campaigns, there was a possibility of being “discovered.” Even then, having existing social capital – networks that can be mobilized through online sharing – was crucial to success. Now it is one of the only avenues through which campaigns can succeed (unless it is one of the rare campaigns to receive national media attention). As “discoverability” has ceased to be something the mega-sites can offer, their only value now is as a medium, as a platform, even with all their associated faults.

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BidOkee-YourSite

BidOkee encourages sharing – not competition

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In 2012, more than one million individual crowdfunding campaigns were established globally.

As the industry grows, so does the number of campaigns – and less than 50,000 of new start-ups receive venture capital funding annually, because most funding goes to established companies. That leaves the other 99.5% to seek funding from friends, family, crowdfunding or angel investors.

When you launch a campaign on a conventional crowdfunding mega-site, you are instantly in competition with every other campaign on the site – and all of the additional campaigns that will get listed in future. The more the industry grows, the less relevant your campaign becomes.

Not only that, but Fortune 500 firms are actively experimenting with crowdfunding as a product launch and testing platform, further pushing out the small players. UC Berkeley is actually looking into providing courses for corporate executives wanting to launch crowdfunding campaigns. As a result, traditional crowdfunding platforms, and the industry as a whole, are becoming very crowded, with more and more competition. The bar for getting attention for your campaign is rising for small new start-ups. The cost and effort to successfully execute large campaigns is becoming prohibitive for entrepreneurs. The bigger the crowdfunding site, the less a small start-up can compete. This is counter to the whole notion of crowdfunding, which was supposed to assist start-ups penetrate the vast expanse of the marketplace.

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BidOkee-YourSite

Crowdfunding: Their your backers. BidOkee lets you keep them.

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There is no greater asset to a crowdfunding campaign than the network of people supporters you build.

Yet this invaluable asset is something crowdfunding mega-sites like to keep to themselves or share with you only if your campaign succeeds.

Through our own research, we estimate that the average campaign garners 302 subscribers.

As you build your crowdfunding campaign, you are building a community, a network of backers and friends. Yet, when your campaign ends, you may lose them if your campaign is unsuccessful. And we know a majority of campaigns fail to meet their goals. Therefore, despite the fact you did the work and expended the resources to attract users to your campaign, the crowdfunding mega-site retains the information for their own benefit – not yours. It’s a great deal for the crowdfunding platform, which gets to monetize the users you attracted to their site. These are backers who have shown some interest in your product and your campaign. You should be able to communicate with them.

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BidOkee-YourSite

DIY Crowdfunding: BidOkee lets you own your site

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In today’s world, especially because of Millennials who are behind many of the one million start-ups each year, customer and user empowerment is shaping entire industries. The technology revolution is about empowering the individual to take control of their environment.

Mobile technology provides instantaneous freedom that empowers the individual – such as our smartphones and tablets, which are replacing desktops and laptops and which may one day themselves be replaced by wearable gadgets.

The advent of social media has transformed media altogether, providing an immediate outlet to millions of people to create success stories overnight or, on the other hand, ravaging people and companies just as quickly. The power of instantaneous communities is shaping politics and creating revolutions.

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