There is no greater asset to a crowdfunding campaign than the network of supporters we build.
Yet this invaluable asset is something some crowdfunding mega-sites like to keep to themselves or share only under their arbitrary conditions.
Through our own research, we estimate that the average campaign garners 302 subscribers.
When most campaigns end, those 302 people remain in the database of the mega-site, and depending on the site, inaccessible to us – the campaigns that built them into a network – but accessible to the mega-sites for whatever future marketing purposes they choose.
As we build our crowdfunding campaign, we are building a community, a network of backers and friends. We know a majority of campaigns fail to meet their goals. And if you fail in reaching your campaign goal, some crowdfunding mega-sites deny you access to the contact information of your backers. Therefore, despite the fact we did the work and expended the resources to attract users to our campaign, the crowdfunding mega-site retains the information for their own benefit – not ours.