When your crowdfunding campaign succeeds, it will be because of the network of concentric circles you built around your friends and family, stretching out to people who may not know you but who are inspired by your idea.
When your campaign ends, your community doesn’t have to.
At the beginning of crowdfunding, when there were far fewer campaigns, there was a possibility of being “discovered.” Even then, having existing social capital – networks that can be mobilized through online sharing – was crucial to success. Now it is one of the only avenues through which campaigns can succeed (unless it is one of the rare campaigns to receive national media attention). As “discoverability” has ceased to be something the mega-sites can offer, their only value now is as a medium, as a platform, even with all their associated faults.