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Hidden Atari games prove urban reality

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There was an urban myth that Atari’s early-‘80s video game E.T., based on the blockbusting movie many grew up with, was so bad that the company ditched copies of it in a New Mexico landfill.

Unable to resist a challenge, apparently, some entreprenerds started digging. Not only did they find copies of the E.T. game, but plenty more to boot, including Centipede and Missile Command. Atari (and some others) may have thought they were worthless back then, but some nostalgic gamers disagreed.

At an auction recently, the uncovered, umm, treasures pulled in $37,000, with some games going for $1,500 a pop. Additional games will go up for sale on eBay.

People have different ways of measuring value. Nostalgia is a big thing. Reliving childhood experiences can be cool.

But the unearthed Ataris raise a question about the value of games. So many of today’s video games are downloads, so don’t expect them to increase in value after being covered in dirt for a few decades.

More to the point, for all the fun games bring us … that’s all they bring us.

Until now. BidOkee is taking the familiar free-to-play game structure and adding free-to-win. For all the time and passion people put into gaming, hour after hour, year after year, decade after decade, from Atari’s E.T. to Candy Crush, only now is someone offering anything real, tangible and valuable in return.

BidOkee is an in-development game that will be familiar to anyone playing the most popular games in the world today. But with a crucial difference: The more you play, the more loyalty rewards you earn. You build Net Worth and then spend it in a live auction – for real stuff like gift cards, electronics and apparel. There are even in-game prizes and countless ways to earn more rewards.

Games have changed a lot since Atari buried E.T. But BidOkee may be the biggest revolution yet. Stay in the loop as BidOkee prepares to launch. You can also help make it happen in the world’s first gamified crowdfunding campaign.