Given what we said about coopetition in our last blog post, in a cooperative model each campaign could individually decide to assist another campaign for their mutual economic benefit.
It may seem contradictory to suggest that a critical mass of crowdfunding campaigns can result in cooperation that benefits everyone instead of competition that delivers a zero-sum success-failure ratio. But it’s not a contradiction.
With a few tweaks, crowdfunding could be transformed into a phenomenon in which the goodwill and assistance of others are mobilized in mutually supportive ways while still benefiting each individual within a competitive environment. It would be ideal if there were a crowdfunding platform that allows us to operate independently of mega-sites – with their inherent competitiveness – but which lets us plug into a community of like-minded, cooperative venturers who can help us and who can be helped by us.