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The future of crowdfunding: Coopetition

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Some crowdfunding campaigns are launched and almost immediately attract improbable amounts of support.

In many cases, there is nothing inherently wrong with this. Most good campaigners will prepare in advance for a healthy launch by lining up networks of friends and family so that the campaign gets off the ground nicely as soon as it launches.

This priming of the pump is a deliberate strategy widely acknowledged in crowdfunding circles. Defenders of the practice say that any campaign that doesn’t plan for at least some degree of pre-arranged funding and traffic to get the ball rolling is badly planned. Fair enough. But it is still, in principle, at least, anathema to the idea that all ideas are playing on a level field.

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